Course Lessons
Why does copywriting matter?


Why does copywriting matter?
3:14
Preparation:


Preparation:
Common copywriting mistakes


Common copywriting mistakes
4:53
Understand your audience


Understand your audience
7:43
Create a compelling subject line


Create a compelling subject line
4:53
Email body frameworks:


Email body frameworks:
Framework n°1: A.I.D.A.


Framework n°1: A.I.D.A.
Email templates for a CRM Company


Email templates for a CRM Company
Email templates for an Adtech Company


Email templates for an Adtech Company
Framework n°2: B.A.B.


Framework n°2: B.A.B.
New email templates for a CRM


New email templates for a CRM
New email templates for an Adtech


New email templates for an Adtech
Personalize your content


Personalize your content