How can you personalize your content? 

Let's run through 10 ideas together:

Social proof:

• Before and after situation
• Uplift in revenue, sanity metric, customer satisfaction
• Quote from C-level or Peer
• Screenshot
• Connect with similar challenges

Open positions:

• Which population is your company's product primarily targeting? Sales, Product, Tech, Marketing, Growth, Finance, People...
• Suggest upcoming challenges resulting from these open positions that your company can provide support on
• For i.e. how does massive hiring translate into your prospects' ambitions and business goals? An aggressive sales machine requires onboarding, enablement, cross-team collaboration, an effective CRM etc.

Funding round:

• First off, it helps you have a better understanding of the company's priorities (from Seed, Serie A and D for i.e.)
• Second, you can always congratulate your contact. Wait to sell anything yet, and expect little from it. But it would ease the conversation when sending a "proper" email next time. 
• You could leverage this situation and combine it with social proof, assuming you've helped another client in the same funding situation. 

Promotion - new responsabilities:

• Again, you can say hi and congratulate this person. 
• Starting a new job is always challenging. There's a ramp-up time and new topics to discover. The scope is getting more prominent, as well as your challenges. So how can your products and features make your contact's daily job easier? 
• Why not introduce someone from your network which had to undergo the same process? 
• You could later offer support without selling anything today: "Here's something for you. Let's discuss when you are facing this particular challenge in a few weeks."

Scope challenges:

• Look at your profiles' LinkedIn: they might have inserted a detailed description of their scope, giving hints for an opening.
• You could send an email to ask more about their scope but do so with precise questions such as: "You are responsible for this, I was wondering if you also manage this? Does your scope include this aspect of the business?"
• Try to identify someone who possibly reports to the targeted recipient and ask for confirmation.

Article or interview:

• You could capture a piece of a paper or interview delivered by your prospect's CEO. Make it a quote and ask your prospect how that translates into its day-to-day, for example and ask another hypothetical question. 

Industry report:

• Whatever industry you are in, there is probably a magazine, podcast, or analytical entity that provides industry trends, insights, stats, etc. 
• You also have companies with a business model that entirely rely on that (like Statista). 
• You have different angles of attack: 

• You can decide to connect with your prospect on a specific trend and ask if this also applies to them. 
• You could highlight how your solution tackle a specific industry challenge and ask how your prospect handled it
• You can share some observations and assumptions and ask for a reaction or a comment.
• You could take more risks and share your opinion on a trend that your prospect underestimated and most likely untapped. 

Referral:

• It goes both ways: as stated before, you can ask someone for a referral and the right point of contact. 
• But you can also ask one of your clients to refer you to your new prospect. It's highly effective and most likely will help you get a first meeting.

Meeting link:

• You could personalize your meeting link according to your prospect's company name, industry, challenge, call type...

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Happy birthday:

• Your contact
• Your prospect's company
• Do not try to sell anything
• This type of email offers great open and reply rates!

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