Anticipate seasonal factors
3
Videos
10 mins
All Sales
How do you balance your need for immediate results with your client's business type? How does understanding their business cycles and seasonality play into this equation?
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Summary
Seasonality & Business cycles have a direct impact on key topics, such as:
- Budget negotiation
- Contract renewal
- Product adoption and implementation
- Volume of sales
- Market shares
As a client partner, understanding the ebbs and flows of your client's business cycles and seasonality is crucial to ensuring their success:
- Have you ever experienced a situation where you missed out on a sales opportunity because you didn't account for the seasonality of a client's business?
- How do you gather information on your client's business cycles and seasonality?
- How do you typically adjust your strategy with your client's seasonality and calendar?
- What tools or resources do you use to stay informed about changes in the market and consumer behavior?
- How do you ensure that your priorities are aligned with your portfolio business cycles and seasonality?
In this course you'll learn how to:
- Define your priorities according to upcoming events
- Avoid last-minute desperate actions and switch to a 12-month vision
- Adopt a customer-centric approach while driving more value
- Create a library of ready-to-use content
- Scale your approach while personalizing your content
- Capture more opportunities
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