
Framework n°1: A.I.D.A.
It stands for :
- Attention: you want to kick off with an engaging, attractive icebreaker.
- Interest: make your audience concerned about the situation or highlight what other scenarios could look like.
- Desir: connect the dots and run the math for your recipients. Demonstrate potential gains.
- Action: encourage your contacts to take the following action, which can be a call, a meeting, a survey, or anything really.