Framework n°1: A.I.D.A.

It stands for :

  • Attention: you want to kick off with an engaging, attractive icebreaker.
  • Interest: make your audience concerned about the situation or highlight what other scenarios could look like.
  • Desir: connect the dots and run the math for your recipients. Demonstrate potential gains.
  • Action: encourage your contacts to take the following action, which can be a call, a meeting, a survey, or anything really.


Up next

Course Lessons

Why does copywriting matter?

Why does copywriting matter?

3:14
Preparation:

Preparation:

Common copywriting mistakes

Common copywriting mistakes

4:53
Understand your audience

Understand your audience

7:43
Create a compelling subject line

Create a compelling subject line

4:53
Email body frameworks:

Email body frameworks:

Framework n°1: A.I.D.A.

Framework n°1: A.I.D.A.

Email templates for a CRM Company

Email templates for a CRM Company

Email templates for an Adtech Company

Email templates for an Adtech Company

Framework n°2: B.A.B.

Framework n°2: B.A.B.

New email templates for a CRM

New email templates for a CRM

New email templates for an Adtech

New email templates for an Adtech

Personalize your content

Personalize your content