Corporate business planning

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Definition

Corporate business planning for a B2B salesperson refers to the ability to develop and implement strategic sales plans that align with the overall goals and objectives of the company. This skill involves understanding market dynamics, setting sales targets, allocating resources, and monitoring progress to ensure the sales team's efforts contribute to the organization's growth and success.

Why does it matter

By mastering the skill of corporate business planning, a B2B salesperson can effectively contribute to the organization's success, drive sales performance, and ensure alignment with the broader company strategy.

Examples and situations
How to develop it