Consultative selling is a sales approach that focuses on understanding the specific needs, challenges, and goals of the client, and then offering tailored solutions to address those requirements. It involves building long-term relationships and positioning oneself as a trusted advisor rather than simply pushing a product or service.

Consultative selling shifts the focus from transactional selling to a more solution-oriented approach, building long-term relationships and allowing salespeople to better serve their clients and ultimately drive more sustainable revenue growth.