Consensus building for a salesperson in B2B refers to the skill of facilitating agreement or alignment among various stakeholders involved in the decision-making process for purchasing products or services. This often requires the salesperson to navigate complex organizational structures, understand differing perspectives, and address diverse concerns to bring the parties together and create a mutually beneficial solution.

From a Manager standpoint, consensus building refers to the process of fostering agreement and collaboration among team members, different departments, or even external partners to support a common goal, such as achieving sales targets, implementing new strategies, or adopting new tools and processes. As a sales manager, it's essential to facilitate alignment and cooperation to ensure the team's success and effectiveness.

By mastering consensus building, a salesperson can effectively navigate the complexities of multi-stakeholder sales processes, ultimately increasing the likelihood of successfully closing deals and fostering long-term business relationships.

And a Manager can effectively lead their team, promote collaboration, and ensure that organizational goals are met. This skill also helps maintain a positive work environment and fosters a culture of teamwork, innovation, and growth.

‍