Refers to the ability to maintain a calm, composed, and self-assured demeanor in challenging or high-pressure situations that may arise during the sales process. It involves effectively managing one's emotions, stress, and reactions while maintaining a professional and confident presence. Demonstrating composure is particularly important for senior salespeople, as they often handle complex deals, navigate difficult negotiations, and serve as role models for junior sales team members.

Mastering your composure helps you effectively navigate high-pressure situations, maintain strong relationships with clients and colleagues, and serve as a positive example for their team.