Definition
An effective cold call requires a well-structured approach that combines research, compelling value proposition, rapport building, objection handling, communication skills, persistence and effective follow-up.
An effective cold call requires a well-structured approach that combines research, compelling value proposition, rapport building, objection handling, communication skills, persistence and effective follow-up.
By increasing the effectiveness of your cold calls, you'll generate more leads, opportunities, and ultimately, sales for your company.