Change management refers to the process of helping clients or teams navigate through organizational, technological, or cultural changes related to the adoption of a new product, service, or solution. This often involves understanding the client's unique needs, addressing potential resistance, and ensuring a smooth transition.

Change management is the ability of a sales professional or team to help prospects and customers navigate the complexities and challenges of adopting a new product, service, or solution. This skill involves understanding the unique needs of B2B clients and ensuring a smooth transition for their organization.

By developing strong change management skills, sales professionals can better guide B2B prospects and customers through the complex process of adopting new solutions, ultimately leading to increased customer satisfaction and long-term business relationships.