The ability to gather and interpret data, identify patterns, and draw meaningful insights from that data to make informed decisions in the sales process. In a sales context, analytical skills involve the ability to analyze data related to customer behavior, sales performance, market trends, and competitive intelligence.

By leveraging analytical skills, salespersons can make informed decisions that help drive sales growth, optimize sales processes, and improve overall business performance. This requires not only technical skills, but also a strong understanding of the business context and the ability to communicate insights effectively to other stakeholders in the sales process.

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